{"schemaVersion":"1.0","canonicalUrl":"https://portfolio-v3-teal-ten.vercel.app","person":{"name":"Partha Hukai","title":"Product Designer II","summary":"Product designer who turns complex commerce, gaming, fintech, and enterprise workflows into clear, measurable product experiences. Partha works from research and information architecture through interaction design, design systems, prototyping, testing, and engineering handoff.","currentFocus":"Leading discovery and product surfaces across category, search, storefront, and checkout journeys at BigBasket.","domains":["Commerce","Gaming","Fintech","Enterprise SaaS","AI analytics"],"capabilities":["End-to-end product design","UX research and usability testing","Information architecture and complex workflow design","Design systems and component libraries","Mobile, responsive web, and data-dense dashboard design","Onboarding, discovery, conversion, retention, and monetization","Rapid prototyping and cross-functional product strategy","Accessible, localized, and RTL-aware experiences"],"selectedEvidence":["Lifted Day 7 retention by 8% and daily active users by 4% through the Real Racing 3 Rookie Championship onboarding redesign.","Doubled click-through rate across BigBasket categories by redesigning home navigation around a clearer Lines of Business model.","Reduced truck-loan review and disbursal turnaround by 65% with a dual-surface loan origination system for BlackBuck.","Increased insurance funnel completion by 18% and product discoverability by 24% in an Axis Bank portal redesign.","Designed a zero-to-one, self-serve game analytics product and modular design system for Gamestate Labs."],"principles":["Tie design decisions to user evidence and business outcomes.","Make complex systems understandable without removing necessary depth.","Design within technical constraints and collaborate closely with product and engineering.","Use systems thinking so shipped solutions scale beyond a single screen or flow."]},"contact":{"email":"work.parthahukai@gmail.com","resume":"https://portfolio-v3-teal-ten.vercel.app/partha-sarathi-hukai-resume.pdf","profiles":[{"label":"LinkedIn","url":"https://www.linkedin.com/in/parthahukai/"},{"label":"GitHub","url":"https://github.com/parthahukai"},{"label":"X","url":"https://x.com/perrthah"}]},"experience":[{"company":"BigBasket","domain":"Commerce","location":"Bengaluru, India","roles":[{"title":"Product Designer II","period":"08.2025–Present","highlights":["Lead discovery and product surfaces across category, search and checkout journeys for India's largest online grocery platform.","Rebuilding aisle and storefront architecture — SKU-heavy layouts, taxonomy and discovery patterns that scale across 10K+ categories.","Partner with product and engineering on navigation redesigns, tying design bets to conversion and retention metrics."],"skills":["Figma","Design Systems","UX Research","Product Design","Commerce","Prototyping"]}]},{"company":"Electronic Arts","domain":"Gaming","location":"Hyderabad, India","roles":[{"title":"User Experience Designer","period":"05.2024–08.2025","highlights":["Increased Day 7 Early Player Retention by 8% and DAU by 4% for Real Racing 3 by redesigning the Rookie Championship onboarding journey and integrating habit-forming currency sinks.","Generated $75k in incremental revenue by optimizing the Early Access purchase flow and messaging, successfully pivoting designs to meet strict technical constraints.","Achieved 30k daily impressions and a 2% lift in ad engagement by architecting a non-disruptive Ad Features UX that balanced monetization with player experience.","Projected 10% increase in weekly event revenue and 20% lift in car purchases by designing the 'Rent a Car' feature to lower barriers for competitive play and increase gold sunk.","Reduced information overload and increased booster utilization in Bejeweled Stars by streamlining the pre-game and post-game stats screens to remove redundant tips."],"skills":["Figma","UX Research","Gaming","Mobile UX","Monetization","Player Experience"]}]},{"company":"Gamestate Labs","domain":"Gaming","location":"Remote","roles":[{"title":"Product Design Consultant","period":"01.2025–06.2025","highlights":["Accelerated product development for an AI-based Game Analytics platform by building the GSL Design System with an extensive focus on adaptability and modularity.","Improved user trust in AI-driven insights by designing transparent, natural-language flows that prioritized data legibility over complex distractions."],"skills":["Figma","Design Systems","AI Analytics","Product Design","Gaming","Information Architecture"]}]},{"company":"Axis Bank","domain":"Fintech","location":"Mumbai, India","roles":[{"title":"Senior Product Designer","period":"08.2023–05.2024","highlights":["End-to-end redesign of Axis Bank's insurance portal — quote-to-policy journeys rebuilt on the Subzero Design System across web and mobile.","Replaced opaque financial jargon with educational conversion flows that increased user confidence through transparent premium breakdowns.","Aligned legacy surfaces to a unified component library, improving discoverability for health, life, motor and travel products."],"skills":["Figma","Subzero Design System","Responsive Web","Mobile UX","Fintech","Information Architecture"]}]},{"company":"BlackBuck","domain":"Fintech","location":"Bengaluru, India","roles":[{"title":"Product Designer I","period":"06.2022–08.2023","highlights":["Architected BB Pro Finserv's loan origination system — dual-surface mobile flow for field agents and a credit ops portal for underwriting teams.","Reduced review and disbursal turnaround by 65% through guided onboarding, document capture and status transparency for fleet owners.","Sole designer from discovery through handoff, working directly with product and engineering on fintech compliance constraints."],"skills":["Figma","Design Systems","Fintech","Mobile UX","Web App Design","Workflow Design"]}]},{"company":"LogiNext","domain":"Commerce","location":"Mumbai, India","roles":[{"title":"UX Designer","period":"07.2021–06.2022","highlights":["Designed logistics and fleet-management UX for enterprise SaaS — onboarding, route planning and live tracking across web dashboards.","Shipped self-serve configuration flows that reduced ops-team dependency for mid-market customers rolling out last-mile delivery.","Collaborated with PMs on data-dense interfaces — balancing operator speed with clarity across multi-stop delivery workflows."],"skills":["Figma","UX Design","Enterprise SaaS","Dashboard Design","User Flows","Wireframing"]}]}],"projects":[{"title":"Scaling BigBasket’s Storefront Discovery","url":null,"summary":"Restructuring bigbasket's storefront and SKU architecture so categories, assortment, and discovery scale cleanly across Lines of Business.","status":"in-progress","role":"Product Designer II","timeline":"2026 – Ongoing","capabilities":["Figma","Design System","iOS","Android"],"outcomes":[]},{"title":"Rebuilding Vox Booking Around Real Users","url":"https://portfolio-v3-teal-ten.vercel.app/work/vox-2-0-redesign","summary":"A ground-up UX/UI redesign of VOX Cinemas' mobile app, the Middle East's largest cinema chain, driven by competitive benchmarking and local user research across the UAE.","status":"shipped","role":"Product Designer (research, IA, UX/UI — 60% ownership on a 2-person team)","timeline":"May 2024 — post-July 2024 handover","capabilities":["Figma","UX Research","Usability Testing","Design Systems"],"outcomes":[{"label":"checkout conversion lift est.","value":"~15–20%"},{"label":"booking abandonment est. ↓","value":"~15–20%"},{"label":"Pre-redesign design-system rank","value":"6 / 6"}]},{"title":"Turning Game Data Into Self-Serve Decisions","url":"https://portfolio-v3-teal-ten.vercel.app/work/gamestate-labs","summary":"Designed the 0-to-1 MVP for a self-serve game analytics platform, letting designers and PMs query live game data without waiting on a data team — solo design hire, direct to the founders.","status":"shipped","role":"Product Design Consultant","timeline":"Jan 2025 — Jun 2025","capabilities":["Figma","Design System"],"outcomes":[{"label":"Time-to-insight","value":"~70-80% faster (estimated)"},{"label":"Self-served requests","value":"~60% of ad-hoc asks (estimated)"},{"label":"Outcome","value":"MVP shipped, funding secured"}]},{"title":"Lifting D7 Retention 8% Through Play","url":"https://portfolio-v3-teal-ten.vercel.app/work/rookie-championship","summary":"Redesigned Real Racing 3's new-player onboarding to teach the game through play instead of a tutorial dump — shipped Q4 2024, lifting D7 retention 8% and DAU 4%.","status":"shipped","role":"Sole Product / Experience Designer","timeline":"Sep – Nov 2024","capabilities":["Figma","After Effects"],"outcomes":[{"label":"Early retention (D7)","value":"+8%"},{"label":"Daily active users","value":"+4%"}]},{"title":"Lifting Insurance Completion 18%","url":"https://portfolio-v3-teal-ten.vercel.app/work/axisbank-insurance","summary":"An end-to-end redesign of Axis Bank's web and mobile insurance portals—modernizing legacy architecture with the Subzero Design System and introducing transparent, educational conversion flows.","status":"shipped","role":"Senior Product Designer","timeline":"Nov 2023 — Apr 2024","capabilities":["Figma","Subzero Design System","Responsive Web","Mobile UX"],"outcomes":[{"label":"Product Discoverability","value":"+24%"},{"label":"Funnel Completion Rate","value":"+18%"},{"label":"Checkout Drop-off Rate","value":"-22%"},{"label":"Subzero Token Coverage","value":"100%"}]},{"title":"Doubling BigBasket Category Discovery","url":"https://portfolio-v3-teal-ten.vercel.app/work/bigbasket-navigation-redesign","summary":"Rebuilt bigbasket's home navigation around a familiar browser-tab model for Lines of Business, doubling click-through rate across categories.","status":"shipped","role":"Sole Product Designer","timeline":"Oct 2025 – Jan 2026","capabilities":["Figma","Design System","Door API","iOS","Android"],"outcomes":[{"label":"LOB click-through rate","value":"2x"},{"label":"Category page visits (est.)","value":"+30–35%"},{"label":"LOBs explored per session (est.)","value":"~1.8x"}]},{"title":"Cutting Truck Loan Turnaround 65%","url":"https://portfolio-v3-teal-ten.vercel.app/work/blackbuck-loan-origination","summary":"Architecting a dual-surface Loan Origination System (LOS) that empowers field agents to onboard Indian truckers and equips credit teams to review and disburse loans faster.","status":"shipped","role":"Sole Product Designer","timeline":"Aug 2022 — Feb 2023","capabilities":["Figma","Design Systems","Fintech","Mobile & Web Architecture"],"outcomes":[{"label":"Agent Adoption Rate","value":"90%"},{"label":"Review & Disbursal TAT","value":"-65%"},{"label":"First-Pass Accuracy","value":"88%"}]}]}